What is this, 1950?

Dear Unleashed by PETCO:

Hey, my wife and I are fans, and shop y’all exclusively. Perhaps you can imagine our shock tonight when I answered a call from a man at Legg Research (or something like that) calling me on your behalf. I answered and he said, “Is this the male of the household, sir?”

I said, “What? Did you just ask for the male of the household?” He answered affirmatively.

Petco, it is 2014. There are a great many households without a “male.” Lesbian, single, military wives, or otherwise. I mean, come on! My wife and I were absolutely shocked.

You need to instruct your research group to change their script immediately. Oh, and you can apologize to me – a formerly loyal customer – if you want to keep my business.

It’s not at all Butch to assume there’s a male in each household. Be Butch.

About Tristan Higgins, aka Butch Jaxon

I am a butch. This blog is about what I think. If you do not know what butch means, you are probably on the wrong blog. In the interests of inclusion, though, I can tell you that “butch” means a lesbian that is big, strong, tough, more macho, less girly. Of course, there are no hard and fast rules – which is an ongoing theme in my blog (and in the comments), but those are the basics. A butch will most likely not wear makeup. A butch is often referred to as “sir” by someone who is not paying attention. What else? I am, after all, not just a butch. I am happily married to the most amazing woman ever, and the mother of two fantastic kids. I am also a lover of, in no particular order, beer, bow ties, breasts, movies, hiking, bookstores, travel, dogs, geocaching, polar bears, the gym, music, gadgets, and more. By day, I am an intrepid corporate entertainment lawyer. Although I try hard not to be labeled as such – sporting a bleached Mohawk, for example. Think more entertainment and less corporate. By night, bring it all on! In my blog, I talk about things from a butch perspective, but this is not just for butches. We all love our femmes. Please do not let me offend femmes, mine in particular! If you like what you read here, I hope you will comment and let me know what you think. If you do not like what you read, well, what the hell do I care? Start your own blog. Be Butch. View all posts by Tristan Higgins, aka Butch Jaxon

One response to “What is this, 1950?

  • Bejai

    Hi Butch
    And I thought Petco was a fairly current outfit. Yikes! Here is part of an article from the Atlantic Monthly recently on the topic:
    “In fact, single moms account for precisely one-quarter of U.S. households. Single dads make up another 6 percent.

    In other words, the biggest story here isn’t the rise of female earners, exactly, even though that’s a distinct and powerful trend. This is really a story about a more astonishing fact: Single parents have more than tripled as a share of American households since 1960”.
    If you add that up, fully 31% of the houses in America have single parents. Come on Petco, do your research. That took me less than a minute to find out.
    PS. I followed your advice and bought Butch a bow tie for Valentines Day! 🙂

    Like

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