Raising Capital

Hi friends,

I’m thinking of doing a Kickstarter or Indiegogo campaign to raise money to fund some ButchOnTap stuff. Specifically, I need to register my new trademark (and finish paying my designer), and I’d really like to get some merchandise made. I was thinking T-shirts, bumper stickers, and maybe some bow ties. But I have so many questions running through my head. Like:

1. What do y’all think?
2. Is it a dumb idea?
3. Have any of you done a campaign? 4. Did it work?
5. Which company did you use?
6. Any tips?
7. Would any of you contribute if I did one?
8. If so, what reward might you like?

I appreciate all feedback on this one. Thank you! It’s butch to give advice. Be Butch.

About Tristan Higgins, aka Butch Jaxon

I am a butch. This blog is about what I think. If you do not know what butch means, you are probably on the wrong blog. In the interests of inclusion, though, I can tell you that “butch” means a lesbian that is big, strong, tough, more macho, less girly. Of course, there are no hard and fast rules – which is an ongoing theme in my blog (and in the comments), but those are the basics. A butch will most likely not wear makeup. A butch is often referred to as “sir” by someone who is not paying attention. What else? I am, after all, not just a butch. I am happily married to the most amazing woman ever, and the mother of two fantastic kids. I am also a lover of, in no particular order, beer, bow ties, breasts, movies, hiking, bookstores, travel, dogs, geocaching, polar bears, the gym, music, gadgets, and more. By day, I am an intrepid corporate entertainment lawyer. Although I try hard not to be labeled as such – sporting a bleached Mohawk, for example. Think more entertainment and less corporate. By night, bring it all on! In my blog, I talk about things from a butch perspective, but this is not just for butches. We all love our femmes. Please do not let me offend femmes, mine in particular! If you like what you read here, I hope you will comment and let me know what you think. If you do not like what you read, well, what the hell do I care? Start your own blog. Be Butch. View all posts by Tristan Higgins, aka Butch Jaxon

16 responses to “Raising Capital

  • solargrrl

    Yes. Go for it! I’ve done two campaigns and while it is a lot of work, they were successful. It’s a bit late at night here, and my fingers won’t type any more tonight, but Kickstarter has great advice on their site on what to do and not do. Keep the range of rewards wide, meaning have something for those who can afford one dollar, and then more for those who are more flush.
    Best advice, is to look at what others have done, and that will give you the best idea of what works. My KS projects were for the audio book When Women Were Warriors and Safe Harbor.
    If you can do a simple, short video, that is great.
    Keep the amount asked for reasonable. With Kickstarter, you have to reach your goal to get any funds. With Indiegogo, I believe you receive whatever funds come in, no matter if you reach your goal or not.
    However it works out, have a creatively good time with it!
    And then spread the word!! Emails, facebook, twitter,…everything, and everywhere possible. Get all your friends to do the same. Networking, networking, networking.
    Best of luck, and don’t hesitate to write if you have more questions.


  • Diane Menke

    Dear Butch,

    I haven’t done a KS campaign. But I have been self employed for a long time and I run 2 small companies.

    Those are all pretty low cost butch swag to have made.

    It seems all the hipster thing right now to do KS campaigns. But they sound like a lot of work to me.

    Instead of KS reach out to your followers to take on orders for the items you are going to make.

    This would require you actually design them now. You have to reach out to producers to get the designed items priced and get a timeline for product turn around.

    Then you figure out your price to the customer (marking up all costs).

    You can then post the items on your website and take orders.

    A retail location would do a 400% mark up on costs. Your retail outlet being on line is much cheaper. I would guess (but you should check) that a 200% mark up would suffice.

    Best of luck


  • carolinescraftymoments

    I’d definitely support it – I’m appreciative of everyone whose blogs I follow and provide me with entertainment and good reads. Supporting fundraising like thus is a great way to say thanks.


  • CraftyCarox

    I like to be able to say thanks to those who spend time providing me with entertainment and good reads through their blogs. So I’d definitely support this, and if you don’t go ahead thanks anyway!


  • Bejai

    I know zip about campaigns from either side. But I do know that I enjoy reading your thoughts and insights so I would be supportive of whatever endeavor you attempt. Best of luck!


  • Sonora Chase

    Hey you should do this! Tweet at me at The Dinah if you want to talk shop. I am both a TM paralegal and a social media director for fundraising campaigns. I’ll help you any way I can.


  • Charli

    If you have the numbers and devotion, try something! Network with others about it, but don’t ask for donations and simultaneously put ads on your blog (unless it’s for your goods!). Make sure you disclose on a page or on the side pf your blog, too , that you’re doing this (the FTC got into telling bloggers they need to disclose about their money-making operations, sponsorships, ads, etc)


  • Lydia H

    I enjoy your blog. I think swag is a great idea.


  • sydney

    Another voice chiming in to say I would totally support your KS or indiegogo campaign!


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